privacy policy

Privacy Policy: Your data in safe hands

How we handle your data

💛 Your data, our care:
We treat your information as if it were our own: with attention and respect.

📅 No longer than necessary:
We only keep your data as long as we really need it.

🧹 Cleanup when it's done:
When your data is no longer relevant, we make sure it is properly and securely deleted.

Clarity first:
We only use your data as promised in this policy, so you know exactly what to expect.

Want all the information? You can find it in the sections below.

1. Our responsibility for the website

This Privacy Policy applies to the processing of personal data of all users of the services provided by HLO Branding Agency, located at Torenstraat 144C, 2513 BW, The Hague (hereinafter referred to as "HLO Branding Agency").

We do our best to keep the information on our website current and accurate. However, it may occur that some information becomes outdated. The content is intended as a general guideline, and no rights can be derived from it.

2. External links: your experience outside our website

Our website contains links to external parties. Although we carefully select these, we cannot be held responsible for their use, content, or services.

3. Ownership rights: Protection of our content

The content of this website – such as texts, images, and designs – is owned by HLO Branding Agency or third parties who have granted permission for use. Copying, distributing, or publicly disclosing without our written permission is prohibited.

4. How we safeguard your privacy

We respect your privacy and comply with the General Data Protection Regulation (GDPR). This means that we:

  • Use personal data only for the purposes for which it was provided.
  • Process the minimum amount of data necessary and take appropriate measures to secure it.
  • Do not share data with third parties unless it is necessary for our services.
  • Always respect your rights regarding your data.

When visiting our website, Google Analytics records your IP address to measure website usage. This occurs through cookies, for which we ask for your consent.

5. Why we use your data

The processing of personal data takes place for the following purposes:

  1. To establish and execute the agreement;
  2. For administrative processing: to provide you with the agreed services;
  3. For invoicing: in case of non-payment, we may transfer the claim to third parties, such as a debt collection agency.
    In the above cases, the full (business) name and address details, contact person’s name, phone number, email address, Chamber of Commerce (KvK) number, VAT number, and bank account number are essential for the execution of the agreement.
  4. To send you newsletters, offers, user information, service messages, and/or other electronic communications that may be relevant to you, provided you have given us your consent;
  5. To send you direct offers or for other promotional purposes via social media and/or email, provided you have given us your consent.
    In the above situations, personal data such as full (business) name, address details, contact person’s name, phone number, and email address are voluntarily provided, and you consent to this.
  6. To manage, analyze, maintain, optimize, and secure our products and/or services and to prevent misuse and/or fraud related to our services;
  7. To prepare strategic analyses and reports on our services.


In the above cases, personal data such as name and/or address details are processed, and we have a legitimate interest in doing so.

We will only process the provided personal data for the execution of our products and/or services and specifically for the explicit purpose for which this personal data was collected.

What data do we collect?

  • First name, middle name(s), last name
  • Email address
  • Phone number
  • Job title and organization

Examples of use:

  • Sending newsletters and invitations
  • Sharing specific emails tailored to your field of expertise


6. Sharing data with third parties

Only individuals authorized by HLO Branding Agency to secure and/or otherwise process personal data, or to perform IT maintenance tasks, have access to your personal data.

When we work with third parties, such as accountants or others, for the provision of the services mentioned in this Privacy Policy, we enter into an agreement with these processors to ensure that they provide sufficient guarantees regarding technical and organizational measures for the security of personal data.

Additionally, we do not share your personal data with third parties unless this is necessary for the execution of our services, is legally required, or in an emergency where we reasonably believe it is in your best interest. This includes legitimate requests from authorities, subpoenas, or court orders, actions to detect or prevent damage or fraud, or actions to ensure the security of our network and services.

7. Retention period: how long do we retain your data?

Personal data is only retained for the period necessary to properly execute the aforementioned purposes. In cases where longer statutory retention periods apply, we will adhere to the legal retention periods as prescribed by law.

8. Your data is safe with us

We protect your data with technical and organizational measures such as:

  • Confidentiality obligations for employees
  • Password and username policies
  • Regular backups and awareness training

Although 100% security can never be guaranteed, we do everything we can to keep your data safe.


9. Rights of the user

You have certain rights under the GDPR legislation to manage your personal data:

  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to objection
  • The right to data portability
  • The right to restriction of processing

10. Do you have questions or complaints?

For questions about your data, you can contact us at contact@hlobranding.com. If you have a complaint about our processing, please get in touch or file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).


11. Cookie Policy

At HLO Branding Agency (“HLO,” “We,” “Us”), we believe it’s important to offer you a pleasant and personalized experience on our website hlobranding.com (“the Website”). This cookie policy explains how we use cookies to make that possible. By visiting the website, you agree to the use of cookies as described below unless you disable them through your browser settings.

What are cookies?

Cookies are small text files stored on your device. They help us ensure a smooth experience on the website and allow us to improve our services. Some cookies are placed by us, and others are placed by external partners we work with.

Why do we use cookies?

We use cookies to provide you with a better, more personalized experience. They help us:

  • Optimize the functionality of the Website.
  • Gain insights into how visitors use the Website so we can further improve it.

Third-party cookies
In addition to our own cookies, third parties may also place cookies:

  • Google Analytics: Helps us collect anonymous data on things like visited pages and time spent on the Website. This allows us to improve usability.
  • Leadinfo: This service identifies business visitors via IP addresses and displays public business information, such as company names and addresses. Leadinfo places two cookies to give insight into how the Website is used. You can opt-out via www.leadinfo.com/en/opt-out.


Temporary and permanent cookies

Not all cookies function the same way.

  • Temporary cookies disappear once you close your browser.
  • Permanent cookies stay on your device until they expire or you delete them.


How can you manage or disable cookies?

If you don’t want cookies, that’s entirely your choice! You can control which cookies are allowed, blocked, or deleted via your browser settings. Please note that the Website might not work optimally if you disable cookies.
To delete cookies, you can usually use the CTRL + SHIFT + DELETE keys on a PC. If that doesn’t work, check your browser’s manual:

Which cookies do we use exactly?

Here are the cookies we use, with a brief explanation:

  • PHPSESSID: Keeps track of your session and expires once you close your browser.
  • language: Remembers your language preference. Expires after 1 month.
  • viewed_cookie_policy: Remembers your cookie settings.

We also use cookies from Google Analytics like _ga, _gcl_au and _gid to gather anonymous insights on website usage.

Changes to our policy

This policy may be changed. We will inform you of significant updates via our website or by email.