Insights

"Employer branding is about connecting vision to daily practice."

Employer branding is not just an HR topic; it forms the foundation of your corporate identity and translates core values and brand story into reality.

Walk & Talk

W&T: Hazera and HLO

In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Walk & Talk

W&T: Abin and HLO

In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Insight

Do you really need a marketer? Creative agency vs. in-house

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

Insight

What is a creative concept? Think beyond a nice logo!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

Insight

Building a brand persona: marketing with a focus on people

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

Insight

What are brand archetypes and how to use them for branding?

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

Insight

What is employer branding? Implement a successful strategy

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

Insight

What's the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

Insight

Coming up with a brand name: emotions versus strategy

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

Insight

What is brand storytelling? How to tell a good brand story

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

Insight

What is a brand positioning?

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

We've got stories for days

"Employer branding is about connecting vision to daily practice."

"Employer branding is about connecting vision to daily practice."

W&T: Hazera and HLO

W&T: Hazera and HLO

W&T: Abin and HLO

W&T: Abin and HLO

Do you really need a marketer? Creative agency vs. in-house

Do you really need a marketer? Creative agency vs. in-house

What is a creative concept? Think beyond a nice logo!

What is a creative concept? Think beyond a nice logo!

Building a brand persona: marketing with a focus on people

Building a brand persona: marketing with a focus on people

What are brand archetypes and how to use them for branding?

What are brand archetypes and how to use them for branding?

What is employer branding? Implement a successful strategy

What is employer branding? Implement a successful strategy

What's the difference between marketing and branding?

What's the difference between marketing and branding?

Coming up with a brand name: emotions versus strategy

Coming up with a brand name: emotions versus strategy

What is brand storytelling? How to tell a good brand story

What is brand storytelling? How to tell a good brand story

What is a brand positioning?

What is a brand positioning?

Turning people into fans

We've got stories for days

"Employer branding is about connecting vision to daily practice."

"Employer branding is about connecting vision to daily practice."

W&T: Hazera and HLO

W&T: Hazera and HLO

W&T: Abin and HLO

W&T: Abin and HLO

Do you really need a marketer? Creative agency vs. in-house

Do you really need a marketer? Creative agency vs. in-house

What is a creative concept? Think beyond a nice logo!

What is a creative concept? Think beyond a nice logo!

Building a brand persona: marketing with a focus on people

Building a brand persona: marketing with a focus on people

What are brand archetypes and how to use them for branding?

What are brand archetypes and how to use them for branding?

What is employer branding? Implement a successful strategy

What is employer branding? Implement a successful strategy

What's the difference between marketing and branding?

What's the difference between marketing and branding?

Coming up with a brand name: emotions versus strategy

Coming up with a brand name: emotions versus strategy

What is brand storytelling? How to tell a good brand story

What is brand storytelling? How to tell a good brand story

What is a brand positioning?

What is a brand positioning?

Join our inner circle

Turning people into fans