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Walk & Talk
Walk & Talk

W&T: Abin and HLO

W&T: Abin and HLO

In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Insight
Insight

What's the difference between marketing and branding?

What's the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

Insight
Insight

What are brand archetypes and how to use them for branding?

What are brand archetypes and how to use them for branding?

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

Insight
Insight

Coming up with a brand name: emotions versus strategy

Coming up with a brand name: emotions versus strategy

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

Insight
Insight

Do you really need a marketer? Creative agency vs. in-house

Do you really need a marketer? Creative agency vs. in-house

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

Insight
Insight

What is a creative concept? Think beyond a nice logo!

What is a creative concept? Think beyond a nice logo!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

Insight
Insight

What is employer branding? Implement a successful strategy

What is employer branding? Implement a successful strategy

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

Insight
Insight

What is a brand positioning?

What is a brand positioning?

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

Insight
Insight

Building a brand persona: marketing with a focus on people

Building a brand persona: marketing with a focus on people

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

Insight
Insight

What is brand storytelling? How to tell a good brand story

What is brand storytelling? How to tell a good brand story

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

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