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insight
01.01.2025
insight
01.01.2025
"Employer branding is about connecting vision to daily practice."
"Employer branding is about connecting vision to daily practice."

Employer branding is not just an HR topic; it forms the foundation of your corporate identity and translates core values and brand story into reality.

Employer branding is not just an HR topic; it forms the foundation of your corporate identity and translates core values and brand story into reality.

insight
insight
What is brand storytelling? How to tell a good brand story
What is brand storytelling? How to tell a good brand story

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

insight
05.01.2025
insight
05.01.2025
Building a brand persona: marketing with a focus on people
Building a brand persona: marketing with a focus on people

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

insight
25.03.2025
insight
25.03.2025
What is a brand positioning?
What is a brand positioning?

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

insight
insight
What is employer branding? Implement a successful strategy
What is employer branding? Implement a successful strategy

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

insight
04.01.2025
insight
04.01.2025
What is a creative concept? Think beyond a nice logo!
What is a creative concept? Think beyond a nice logo!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

insight
03.01.2025
insight
03.01.2025
Do you really need a marketer? Creative agency vs. in-house
Do you really need a marketer? Creative agency vs. in-house

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

insight
27.01.2025
insight
27.01.2025
Coming up with a brand name: emotions versus strategy
Coming up with a brand name: emotions versus strategy

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

insight
insight
What are brand archetypes and how to use them for branding?
What are brand archetypes and how to use them for branding?

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

insight
insight
What's the difference between marketing and branding?
What's the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

walk & talk
01.01.2025
Hazera x HLO

Join Rosaline and Isabella as they take you through Hazera's headquarters and greenhouses. Listen to the journey we've taken together to refresh Hazera's brand and marketing strategy.

walk & talk
02.01.2025
Abin Accountants x HLO

In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

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