A seafood brand that inspires young and old

brand strategy / storytelling / brand identity / website / brand video / packaging

Premier

seafarmers by nature

The Verwijs family grows and harvests the best shellfish, crustaceans and sea vegetables under the Premier brand, all year round. For them we developed 360° brand excellence with a strong strategic basis and brand story. These 'Seafarmers by Nature' want to leave a healthier sea for future generations. So that they too can continue to enjoy these treasures from the sea.

Premier

seafarmers by nature

Premier’s personality, mission & vision

the strategy

Through the brand strategy sessions, Premier's brand personality, brand story and mission were defined. To pass on a better sea to future generations so that they too can continue to enjoy the wonderful treasures it has to offer us. This starts now. In the stories that are told and how the brand looks and behaves. As a first step, we have set up a brand journey. Where the brand fits the mission and positioning of the company in both behavior and appearance. Internal sessions and workshops were also set up with an internal focus on telling the same brand story. With the brand pillars and brand blueprint as a guide to follow. The next step is for everyone to experience it as it is intended. Because of the brand visibility, the people of Premier and the marketing.

the strategy

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Seafarmers by nature

creative concept

The brand story and identity have been translated into a new brand identity. By adding 'Seafarmers by Nature' as the tagline of the logo, Krijn Verwijs layeredness is reflected. It is in their nature, for generations. The products they harvest are 'by nature' with the sea as their working environment. The brand identity reflects this natural feeling in color, photography and style. In the brand visualizations we focus less on product photos, but more on the experience (lifestyle and emotion). We developed the concept #yourpremiermoment for the consumer campaign. Eating Premier's beautiful products is special. It has a huge variety and can be enjoyed all year round. With this campaign we target young and old and focus on the ease with which the products can be prepared and their #prime minister moment can be enjoyed.

creatief concept

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Premier's Rebranding Expands Market Reach

the impact

The brand strategy and complete rebranding have now made Premier visible and put it on the map. With a clear brand story that is told in the same way everywhere, but can also be experienced through the brand video created on this basis. People feel a connection with their story and give the brand more of a platform. The sales team experiences that new doors are opening in relevant markets with their new sales presentation that we have developed together. They will have more opportunities to sell under their own label and more shelf space. The newly developed convenience line creates a new audience who try out the products and begin to recognize the Premier brand.

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