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Why is

Waarom is

Rebranding

important?

belangrijk?

Rebranding helps you stay relevant and competitive in a constantly changing market. It re-energizes your team and builds stronger connections with your customers. Whether your brand no longer reflects your mission, you reorganized, merged or were acquired, you’re entering a new market, or it simply feels outdated — a strong rebrand clarifies your message, strengthens your position, and supports growth. It’s not just about how you look. It’s about how you show up — with a clear identity that builds trust, drives engagement, and creates momentum for the future.

Example case

Process overview

Procesoverzicht

We guide you through a structured rebranding journey, tailored to your organization’s goals and ambitions.

time frame:
4–16 weeks
1

Research: Exploration & analysis

We start by assessing your current brand. This includes market research, stakeholder interviews, competitor analysis, and a deep dive into your company culture, mission, and audience needs

2

Workshop: Goals & brand strategy

Together, we define your repositioning goals and identify which elements of your current brand work — and which don’t. We set clear KPIs to track progress and ensure that your brand evolves in line with your strategy.

3

Workshop: Brand identity & message

We redefine your brand’s core — your vision, mission, and values — and translate them into a clear and compelling brand story that connects with your audience.

4

Creation: Visual & verbal identity

We bring your brand to life. From your new logo and color palette to typography, tone of voice, and brand assets like vehicles, booths, or merchandise — we build a cohesive brand experience across all channels.

5

The

outc

o

me:

De

uitk

o

mst:

A future-ready brand

At the end of our process, you’ll have a strategic brand identity that’s fully aligned with your goals. You’ll receive all the assets, guidelines, and tools you need to communicate your brand consistently — both internally and externally. From vision and structure to emotional connection, accountability, and innovation — your new brand will be ready to grow with you.

cool, I want this
cool, I want this

Let's have a
brand call!

Connect with our head of strategy, Isabella, to brainstorm about your brand.

Laten we een
merkgesprek
voeren!

Neem contact op met onze merk strateeg, Isabella, om samen te brainstormen over je merk.

Develop an original rebranding strategy

Do you want to take your organization to the next level, but feel unsure about the right steps to take? Let’s create a rebranding strategy that gives you a clear competitive advantage.

What to expect:

Ga meteen aan de slag!

Get started right away!

See more of our 

vision services

show services

core services

Bekijk meer van onze 

vision diensten

show services

core services

The HLO smile guarantee

We believe in putting you at the heart of every interaction. Our approach isn't just about creating brands; it's about creating experiences that resonate with who you are and what you stand for.

From our very first meeting, we strive to understand your unique needs and aspirations, ensuring every step of our journey together is comfortable and collaborative.

We make sure you feel heard, supported, and inspired throughout our partnership. Whether we're brainstorming ideas or refining your brand strategy, your satisfaction and success are our top priorities. Let's create something meaningful together — because your vision deserves nothing less.

The HLO smile guarantee

We geloven erin om jou centraal te stellen in elke interactie. Onze aanpak draait niet alleen om het creëren van merken; het gaat om het creëren van ervaringen die resoneren met wie je bent en waar je voor staat.

Vanaf onze allereerste ontmoeting streven we ernaar je unieke behoeften en ambities te begrijpen, zodat elke stap van onze reis samen comfortabel en samenwerkend verloopt.

We zorgen ervoor dat je je gehoord, gesteund en geïnspireerd voelt gedurende onze samenwerking. Of we nu ideeën brainstormen of je merkstrategie verfijnen, jouw tevredenheid en succes zijn onze hoogste prioriteit. Laten we samen iets betekenisvols creëren—want jouw visie verdient niets minder.

Let's get the ball rolling!

Are you curious to learn more about working with us? Would you like to receive a quote? Feel free to reach out to us. Let's start a conversation!

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Maak de cirkel van je merk rond!

Ben je benieuwd naar hoe een samenwerking met ons eruitziet? Wil je een offerte ontvangen? Neem gerust contact met ons op. We bespreken graag wat jouw mogelijkheden zijn!

We'll reach out to you!

Please fill in your details below.

By submitting you agree to our privacy policy.

Thank you!

We'll get back to you shortly.

Oops! Something went wrong while submitting the form. Please try again.

Or book with Calendly!

Select a suitable date to meet up.

go to calendly

Check out our cases

view
core
core
360° branding
show

The power of storytelling: Koppert’s bumblebee hive

Koppert
Natupol
view
core
core
360° branding
show

A seafood brand that inspires young and old

Premier
seafarmers by nature

Bekijk onze cases

bekijk
core
core
360° branding
show

Een groentesapje als dagelijkse vitamine en groente boos

Daylr
Groentensappen
bekijk
core
core
360° branding
show

Hoe we samen met alle medewerkers een uniforme en boeiende merkidentiteit hebben gecreëerd

Junis
Kinderopvang

We'll reach out to you!

Please fill in your details below.

By submitting you agree to our privacy policy.

Thank you!

We'll get back to you shortly.

Oops! Something went wrong while submitting the form. Please try again.

Or book with Calendly!

Select a suitable date to meet up.

go to calendly

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